The ratings are in for UFC on FOX 26, a card which looked better for dedicated fans (like me) than it did for casual sports fans, and they are pretty awful. In contrast to the FOX card at the same time next year, the UFC lost more than 30% of their audience, almost a million viewers. There are some lame excuses out there as to why, such as it being a Saturday for shopping before Christmas but it's not a one off - all FOX events, in fact all events period this year have been trending down.
Rafael Dos Anjos, the winner of the recent main event should get the next title shot - his fighting style is pressure-based and action packed, an antidote to recent Welterweight title fight woes. A dominant win over the former champion and his own status as a former champion in another weight class give him the credentials. Instead most of the talk is about some twerp who got slapped around by a boomerang. The champion himself is in limbo, how quickly will Tyron Woodley be able to recover from his recent surgery? The lack of interest makes some sense.
It's not all bad news - the recent Fight Night card did a respectable number on FS1 and was headlined by Sub Swanson vs Brian Ortega - a fight I called for after Ortega submitted Renato Moicano at UFC 214. It's time to push some of the young handsome fighters and most importantly, dynamic finishers, ie not boring ass wrestlers who get out struck by jiu-jitsu fighters. For the women, where the finishers can be harder to find, it may upset the hardcore fans but make sure the ones you're pushing at the top of the card are, shall we say, presentable. There's a reason Octagon girls are so popular! Most key of all, make sure the main and co-main events mean something real - for the winner, a clear goal must be in sight. If I remember, I'll outline some more specific matchups I hope to see going forward. Here's to a much improved 2018!
Picks after the jump
Friday, 29 December 2017
Saturday, 2 December 2017
Some people will say that the ridiculous antics of a guy like Colby Covington are therefore justified because you need to make a name for yourself. Heck no. The job of the promotion is literally to promote you. There are ways in which you can help yourself, for sure. I'll probably talk more about that before UFC 219. But the primary job of the fighter is to show up and fight. With the Ali Act Expansion hearings ongoing the UFC could find itself in a spot where their only job really will be to promote their cards if they actually want to make any money. Wasn't the point of WME coming in as the new owners that they would have the muscle in the industry to really market their product? It's almost as though they have no idea what the fuck they are doing.
Picks after the jump.