Saturday, 4 August 2018
No one will miss BT Sport's coverage which did not bother synchronising their ad breaks with the host broadcastyet somehow would still manage to muffle out any remotely potentially awkward language. All events were blacked out from UFC Fight Pass, even cards ostensibly exclusive to Fight Pass. Their coverage of other sports is also spotty, frequently distorting their schedule, shunting events behind unrecordable digital walls. Nearly all of their studio shows not directly connected to pre or post match have been cancelled. On Wednesday during the Mladenovic vs Babos tennis match at the Silicon Valley Open, their HD channel had a major sound issue for over two hours they did not bother fixing or even addressing. What I'm saying is, no one is shocked by this parting of ways.
But this is not some triumph of common sense by the UFC. It's just another money saving tactic on the part of the owners. Of course it transpires Eleven Sports is part owned by IMG. They are working towards building their own global empire of which the UFC is just a tiny piece. They are cutting costs all over the place whether it's something large like allowing the likes of Lyoto Machida to walk or ending the UFC Pick'Em game on their website. One thing observant viewers may have noticed is the number of events held in small towns with tiny venues, like Boise, Utica and Liverpool.So much for world domination.
A couple of big fights were announced at the press conference on Friday with obviously the major attraction being Khabib Nurmagomedov vs Conor McGregor in October in Las Vegas. But as yet there is no main event on the horizon for UFC 230, the annual New York show. The only potential one looming that feels significant enough would be Cormier vs Jones III. Most main PPV cards including UFC 227 are mostly composed of filler that would struggle to feel relevant on a Fight Night card. Many Fight Night cards now are regional promotion quality.
When they do have something good brewing such as Paulo Costa, they show no patience, catapulting him from a series of heavily flawed opponents into a bout with Yoel Romero. He is not ready for that, doesn't have enough mainstream heat behind him and will get destroyed. As I said, it feels like the company is being run not as the NFL of combat sports but as a minor cog in a giant machine. There's little to get excited about right now and it feels like the higher ups barely care. Well if they don't care, I don't care. If they put together something worth talking about then we'll talk. If not...
Picks after the jump.
Saturday, 7 July 2018
While watching Portugal vs Iran a tall, well-built gentleman stepped up to take a penalty and while waiting for the whistle to be blown, began fussing with his hair. "Why's he doing that," she asked while mimicking the hand motions. "His hair is already so short!" "Well that's Cristiano Ronaldo," i replied. After the match, checking social she remarked on how all of the chatter was about Ronaldo, or C-Ro as he is apparently known in some quarters even though he had done relatively little in the game. That's just how it is, I said.
The next night Argentina played Nigeria and rescued their tournament, at least temporarily, with a late stunner to win the match from Manchester United backup Marcos Rojo. After the match checking social again, I was asked, "Why is everyone talking about Messi? I thought the other guy scored the goal?" Well precisely. He's "the other guy". Messi is the star and that's just how it is.
With both players eliminated last Saturday - If everyone goes out, who will get in, as one netizen remarked - the attention online turned to Neymar - for more legitimate reasons with his influence and antics during Brazil's victory over Mexico. Already the #3 player in the world, he is the future of the sport. Why does it seem so obvious when there are other formidable goalscorers and creators out there though?
As talented as he, Messi and Ronaldo are, to climb above and stand out for their performance on the field of play there is a tremendous amount of propping up by the media that comes with it to elevate to that next level of stardom. I'm not for it. The constant fellating of LeBron James has driven me away from my usual sports talk radio havens over the summer. Conor McGregor receives the same level of myth making as did the newest UFC Hall of Fame inductee Ronda Rousey for a little while.
Where does the UFC find it's next star? The league is dying on its feet. It's not enough to have a big mouth and try and talk trash. The gimmick being run by the interim welterweight champion has failed. I really think for the aura to form around you can't be so obviously fake. Guys like Kamaru Usman and Max Holloway also strike me as being try-hard, too put on. Yet at the same time you need a little self delusion, to really believe that even with the transient nature of the sport that you are so far removed from the rest of your competition. The final element is that media help. The media has to ride your jock and bully people into thinking you're just that great. I think with that in mind the next man up is Darren Till, but that could all change very quickly.
Picks after the jump.
Friday, 8 June 2018
With many cards scheduled to be across the ESPN network exclusively expect the 'talent' such as it is to be spread thin especially as the UFC is expected to retain a PPV model and save all their best fights for those. But the base will be driven away by the core principles that appear to be in play at ESPN. Meanwhile the type of people the likes of Olbermann, Jones and Michelle Beadle are designed to appeal to are cutting the cord and being judicious over what services to subscribe to. So who will be left to watch? It is a terrible brand fit and a mistake the UFC may never truly recover from.
Dana White obviously thinks it is the greatest thing that has ever happened for the UFC. What else can he say? But then again he also said Yair Rodriguez had been released - a lie as predicted here. From what I hear the plan was to spread rights between multiple networks and FOX Sports were ready to pay nine figures for half of the rights. But when Endeavor chose ESPN as one its partners, a direct and main rival to FOX Sports, they withdrew their offer forcing the UFC to go hat in hand to ESPN. I am sure Fox are not upset they don't have to deal with Dana anymore.
White also came out this week and said the UFC would do away with early weigh-ins which have been blamed for the rash of fighters missing weight. I think there's certainly truth in that - but it's not because early weigh-ins are necessarily a bad thing. It's because most fighters are semi-professional and don't take the proper approach to their cuts. I was rewatching some of UFC 216 recently. Prior to that Dana White issued a message of condolence after the Las Vegas mass shooting and I thought about how there was really no one else who could represent the UFC and speak on it's behalf. He is really the only face of the company and at least sometimes that becomes a real disservice.
Picks after the jump.
Saturday, 12 May 2018
Meanwhile Petra Kvitova is one match away from back to back titles for the second time this year. Her opponent in the Madrid final is Kiki Bertens, very much a confidence player. She is very comfortable on clay and has been slowly building on her form year after year but when Petra, a momentum player, is on a roll she is incredibly difficult to stop and has an excellent record in finals. I would make her a slight favorite against Bertens who has been known to choke against mentally stronger players.
Yair Rodriguez has apparently been cut by the UFC due to inactivity after refusing a fight with Zabit Magomedsharipov. According to Dana White he had also previously turned down a fight with Ricardo Lamas. It's quite a dramatic fall from grace for Rodriguez. At the start of last year he was fed BJ Penn to put him over and then jumped the line to face Frankie Edgar which would have cemented him as a star in a key demographic.
We thought he would lose that fight but the way in which he got battered was eye opening. It's possible the beating he took broke his spirit a little. If he truly was dodging his obligations as a healthy, ranked fighter to perform then I can understand the move but the problem is not everyone who holds out waiting for the ideal opponent is held to the same standard. It's not just the Conor McGregors and Nate Diazs of the world picking their spots, we frequently hear stories and he said/she said of this fighter refused that fight and so on. Jimmie Rivera springs to mind in that regard. So whether this is a new UFC policy moving forward or just Dana being capricious once again we will have to wait and see. So far it is also not completely official so I'm also not certain that Dana's anger won't subside and he will reconsider dumping a very exciting guy to watch over a logistical squabble.
A $150m deal was announced for fifteen live UFC events to be streamed on
ESPN+, ESPN's new over the top service. I said before that ESPN and the UFC were not a brand fit and it would be a bad move but since then the President of the company got fired/resigned and there be an understanding developing at the executive level that they need to rein in some of their more obnoxious personalities.
What they definitely are is desperate for content to make yet another paid subscription service in the world viable. From the UFC perspective, it is unclear whether the Endeavor people know anything about sports whatsoever so they probably just looked at the documents and said "ESPN? They do sports, right?" and signed off. Dana for his part seems to perpetually think it's ten years in the past and it has always been his wet dream to be officially associated with ESPN so I am not surprised.
There is still no word on where the rest of the live shows will be broadcast meanwhile. The rumor previously was that rights would be split between ESPN and their existing home at FOX who I think the UFC has good synergy with. It may take some time for that situation to be figured out though as FOX is in flux with the Murdochs breaking up and selling off parts of that empire and FOX Sports also working on acquiring WWE rights.
I saw something grumbling about how hiding content behind an ESPN paywall would not help the sport grow. I actually think this kind of initiative, spreading out rights across multiple platforms is not a bad strategy in such a fragmented media environment. What this is though is a middle finger to existing die hard fans who will be expected to pay for every service and also have their fight pass subscription rendered effectively pointless. We'll have to wait and see where the rest of the rights migrate to assess and pass judgement on the UFC's broadcast future.
Picks after the jump.
Saturday, 7 April 2018
Dustin Poirier vs Justin Gaethje: It should go without saying this is going to be fun and a well fitting main event for big FOX. Things do not get easier for Gaethje. It perhaps would have been better for 'building' him to match him with someone else coming off a loss. I think Poirier is peaking and ready to challenge the top of the division.
Alexa Grasso vs Tatiana Suarez: Whoever thought this booking was a good idea would be fired in my UFC. Easy win for Suarez.
Stephen Thompson vs Darren Till: This is not quite as big a mismatch but the principle is similar. I don't think Till as a striker is anywhere close to the level of an undefeated karate champion. Till is talked about as a knockout artist but has only finished two of five fights in the UFC. It's much easier to knock guys out at regional level. Thompson seemed to tire towards the end of his fight with Jorge Masvidal but if Till as he enjoys claiming is a Light Heavyweight fighting at Welterweight he too will wear down and the adjoining dehydration will be an impediment to his hopes of staying conscious. Too much too soon?
Jimmie Rivera vs Marlon Moraes: In an ideal world, Moraes would take out the most boring fighter on the UFC roster but 5 rounds I have a suspicion "Magic" will come out emotional and suffer a severe adrenaline dump allowing Rivera to poke and leg kick his way to a decision win. If the UFC does a show in Mexico, Houston or New Jersey late in the year, look for him to get a title shot on that card.
Picks after the jump.
Saturday, 3 March 2018
For them figure skating is not just an Olympic diversion, it's a sport they follow all year round, all around the world. They eagerly anticipated the performance of the apparent superstar Yuzuru Hanyu and his stablemate, the Spaniard Javier Fernández. Rounding out the podium was Shoma Uno or was he was dubbed, Fei Jai - Fat Kid (allegedly). Ageing Canadian Patrick Chan was described as a beautiful skater but incapable of jumping.
Then there was the supposed dark cloud of the event. China is hosting the Winter Olympics in 2022 and are thus pumping untold millions into developing competitors who will ne capable of winning medals. Like many things that emerge from regimes historically culturally crushed by communism, the results are somewhat mechanical. Exhibit A: Jin Boyang. As my uncle explained to me, "This boy, he can really jump. But his art is shit. We don't want people like that in our sport."
I of course couldn't really tell one way or another apart from noticing he seemed to rush through a lot of his performance. It got me thinking about how this sentiment could relate to a sport I know much better - MMA. Who are the kind of fighters we don't need in our sport? Flyin' Brian of MMA Mania asked this week what is more important to you when watching MMA, high level technique or entertaining storyline/personality? I would lean towards the former but for me really it'd be option three: Willingness to trade.
What are the fights and who are the fighters who live longest in the memory? Robbie Lawler's war with Rory McDonald. Shogun-Henderson. Anything involving Justin Gaethje. Those are the types of fights as a fan you take along to your uninitiated friend and say, "Here, watch this!" knowing it will get them as hyped up as you. They don't need a storyline, the action sells itself. In fights like these technique goes out the window because the combatants are punch-drunk, exhausted and desperate. That's a beautiful thing. That's not to say true fight IQ and patience are not also beautiful things but it's not quite the same rush of blood to the head.
Kamaru Usman has been chatting up a storm on social media trying to call out Cosby Corbynton, a fight that makes sense from a matchmaking perspective. They're both outstanding wrestlers capable of winning any fight they're booked in. Neither is a guy I care to watch. I want to watch fighters WIN a FIGHT. Not hold someone on the ground for fifteen minutes. Nor do we want staring contests or point fighters who have no way of finishing opponents. What's particularly maddening about someone like Usman is he is clearly capable of great things but too often plays it safe.
Sometimes you will get screeching shills like Ariel Helwani chastising fans for booing Tyron Woodley in his last two fights. But if a fight is boring, it's boring. Enabling such inactive gameplans, "fighting smart" as they call it, contributes to the slow death of cage fighting. I don't want that for my sport.
Picks after the jump.
Saturday, 24 February 2018
The trademark scream of Petra Kvitova rings out across center court in Doha as she wins a critical point in the final of the tournament against former world number one and reigning Wimbledon champion Garbiñe Muguruza. Roughly translating from Czech as "Come On!" it's a sure sign that both her head and heart are now firmly engaged in the contest. After starting the match 0-5 she has fought all the way back to tie it at a set a piece and is poised to take control. Her greatest comeback though was made last year.
Saturday, 10 February 2018
With FOX spending big for Thursday night NFL rights, the bargaining position for UFC broadcast rights continues to weaken. There's no chance whatsoever they'll be able to extract the $400m per year they were reportedly hoping for but a step in the right direction would be guaranteeing more title fights for the broadcast network. Frankly I'm not even sure Cyborg vs Kunitskaya would be a legitimate FS1 main event. But at least people would know who they were and maybe start caring a little if they could watch them without having to pay for them.
Meanwhile I'm ready to announce the first main event for the Oceanic Fighting Championship (formerly Openweight Fighting Championship but retaining the same initials). Before Stipe Miocic broke the consecutive Heavyweight title defence record last month, Daniel Cormier had talked about going up in weight to defend Cain Velasquez's honor in that regard. Now he and Miocic are fighting for real in the summer. So in the meantime how about Cain goes and defends DC's honor? Battling at Openweight I present to you Jon Jones vs Cain Velasquez. Since we're in international waters, both can do whatever steroids they need to in order to make it to the fight. Who says no to that?
Picks after the jump.
Saturday, 20 January 2018
With Robert Whittaker's injury and inability to defend his title at UFC 221, Yoel Romero jumps in to replace him and OF COURSE fight for an interim belt coming off a loss. Rockhold-Romero is still a fun fight and could go five rounds with no hardware but why not. The UFC is telling us they don't give a shit about belts, they're just a meaningless prop so who cares? Forget about belts, forget rankings because they're also irrelevant in UFC matchmaking.
And now, with all the weight cut issues, why do we need weight classes? Back in the good old (?) days there was no such thing anyway. Do two guys look roughly comparable in size? Good enough. Apparently a Saudi fund wants to invest in WME. Get one of the sheikhs to loan you a yacht, sail into international waters and unveil the Openweight Fighting Championships, baby. No tax either so you can pay your constantly complaining fighters a little more and keep them happy. Now we can finally make fights the fans want to see. I've solved your problems, UFC.
Picks after the jump.